Looking for help with corporate communications?
Looking for a writer who can help with media relations and employee relations?
My advice: Choose a writer with
a wide range of capabilities and experience.
Roger Angle has experience in journalism, creative writing,
teaching, and PR.
For effective PR, choose someone who has professional experience in both daily newspapers and public relations. The most effective PR people understand client needs and those of
reporters and assignment editors.
The best way to succeed at PR is to make life easier for
reporters and editors. This means targeting the audience and the medium, studying both, and then filling their needs. This
means doing some of their work for them. They usually appreciate it. A professional who has worked both sides of the street will
understand the process.
Expert-position PR showcases
client expertise in business and technology in narrow-market publications. Client-byline articles increase market awareness
and raise the client company's market visibility. Seeing your company's expertise in respected publications generates
greater confidence among your employees and heightens your company's reputation among potential clients.
